Why-driven success
Putting your why to work for your business
strategic marketing
Putting your why to work for your business! Strategic marketing every business owner needs to know!
Competitive Framework
Learn how to complete a market analysis on any budget.
Target Prospects
Understand how your target customer thinks, feels, and acts.
Four 2-Hour Trainings
Tuesday
SEPTEMBER 17TH
9AM - 11AM PST
OCTOBER 8th
9AM - 11AM PST
OCTOBER 29th
9AM - 11AM PST
NOVEMBER 19th
9AM - 11AM PST
OFFICE HOURS TO FOLLOW DIRECTLY AFTER THE TRAININGS
Putting Your Why to Work for Your Business
Strategic Marketing
Elevate your business to new heights by aligning your marketing strategies with your core purpose in our comprehensive virtual course, "Putting Your Why to Work for Your Business." This interactive online program is tailored for business leaders and marketing professionals seeking to harness the power of their company’s foundational purpose to drive growth and create meaningful customer connections.
Uncover Your Why
Engage in reflective exercises to discover and articulate the fundamental purpose that defines your business. Learn how your why shapes your brand identity and influences customer perception.
Purpose-Driven Marketing
Develop and implement marketing strategies that authentically reflect your core purpose. Explore techniques to craft compelling messages and campaigns that resonate with your target audience, building a loyal customer base.
Effective Brand Storytelling
Master storytelling skills to convey your why across various marketing channels. Create engaging, purpose-driven narratives that establish trust and foster strong, lasting relationships with your customers.
Customer Connection
Identify and connect with your ideal customers by aligning your marketing efforts with their values and needs. Utilize your why to create meaningful, customer-centric experiences that drive engagement and loyalty.
Practical Applications
Participate in interactive exercises and analyze real-world case studies to apply course concepts to your business. Develop actionable marketing plans that integrate your why, ensuring a cohesive and impactful approach to business growth.
Expert Guidance
Learn from experienced marketing professionals who will provide personalized feedback, insights, and best practices. Gain valuable knowledge from industry leaders who have successfully leveraged their why to achieve business success.
GOT MORE QUESTIONS?
JOIN OUR OFFICE HOURS
September 17th - 11am - 12pm PST
October 8th - 11am - 12pm PST
October 29thth - 11am - 12pm PST
November 15th - 11am - 12pm PST
Clear Your Doubts
Get precise answers to your specific questions.
Engage Actively
Participate in dynamic discussions.
Connect with Experts
Direct access to knowledgeable facilitators.
Instant Feedback
Receive immediate responses to your queries.
Learn Collaboratively
Gain insights from other participants' questions.
Stay Informed
Discover diverse perspectives and solutions.
Enhance Understanding
Deepen your knowledge through interactive learning.
Identify Key Topics
Highlight areas needing further exploration.
Boost Confidence
Feel assured in your grasp of Relationship referrals.
Tailored Support
Enjoy a personalized learning experience.
MEET OUR TEAM
Dr. Valerie René Sheppard
Dr. Valerie is a former corporate executive on a radical sabbatical, bringing a wealth of experience and passion in two distinct areas: marketing and business strategy, and self-mastery. These dual skill sets create a uniquely dynamic presence, offering strategic insight and a results-oriented approach that significantly optimizes teamwork within organizations.
With over 35 years of experience in marketing, Dr. Valerie's expertise in organizational leadership is well-established. She has served as a Vice President of Marketing, where she led a $900 million portfolio of brands, and she boasts a nine-year, multi-award-winning track record at Procter & Gamble. In addition to her corporate roles, she has provided consulting services for non-profits, entrepreneurs, and several Fortune 500 companies. Throughout her illustrious career, she has launched, grown, and turned around brands, founded and taught in corporate universities, and served as a lecturer at the Paul Merage School of Business at the University of California, Irvine, for eight years.
Dr. Valerie's dedication to self-mastery spans nearly 30 years. She has coached young soccer players, mentored young adults, taught high-performance team leadership, volunteered in elementary schools, and coached executives. Her passion lies in helping individuals of all ages achieve greater happiness, fulfillment, and success through personal responsibility and transformation. This commitment is reflected in the 4-step process she developed after making significant changes in her own life to become the inspirational and empowering leader she aspired to be.
Her work is deeply focused on heart-centeredness, drawing from tools rooted in Universal Spiritual Wisdom, metaphysics, and mysticism. Dr. Valerie is trained and certified in spiritual direction, archetype coaching, compassionate communication, and Heart-Math. On both national and international stages, she delivers keynote addresses, facilitates workshops, and leads multi-day retreats.
Dr. Valerie has a particular affinity for working with young adults aged 17-25, including emancipated foster youth, with the aim of equipping them with the courage and confidence needed to navigate life successfully. At the University of California, Irvine, she created and successfully piloted a curriculum based on her multi-award-winning, #1 international best-selling book,
"Living Happy toBe ME!: Dancing Your Soul Lightstyle©."
Carrie Maldonado
Carrie Maldonado got her degree in neuropsychology from the University of British Columbia, and completed three PhD projects under the direction of the former Head of Behavioral Sciences of Notre Dame University.
Despite having grown up in an entrepreneurial family, she nevertheless found herself as the Senior HR VP for a large, multi-state construction company for about 10 years, followed by another five leading HR in the Telecommunications sector, during which time she obtained her SHRM and SPHR certifications, and served as an Adjunct Professor in Organizational Behavior at Chapman University.
Carrie finally escaped the corporate world after having three babies in 2.5 years after which she launched her Leadership Consulting and Recruiting company (now Champion Career Services) in 2014. She’s certified in DiSC, Culture Index. Compensation Strategy, Resume Writing, Executive Coaching, Career Coaching, and HR Ethics and has published 2 novels, a management textbook,and a consulting manual in addition to multiple courses around career search and entrepreneurship.
Carrie wholeheartedly partnered with Jesse Johnson / Champion Empire to form CCS, and to lead People Strategy for the Empire, and says that she’ll be here for life.
ABOUT US
Champion Empire is a leadership network, professional training and coaching resource and trusted growth catalyst to C-Suite executives and business owners. Our mission is to change the world by helping business owners go from stuck to unstoppable, creating wealth and success that ripples to their communities through superior products, services and generosity to give back. Visit championempire.net or follow @champion.empire on LinkedIn, Facebook and Instagram.
© Copyrights by Champion Empire. All Rights Reserved.